Teens are an important target audience for companies like Facebook that make money off of ads. Adolescents have buying power, care about the relationship between brands and status, and are pretty sus
Prices and performance are driving a boom in social network advertising revenue.
The tech company is to add social advertising – and potentially e-commerce – functions to its social relationship platform, CEO Ryan Holmes tells Anna Lawlor
The new social-media site's manifesto rails against turning customers into units, but it is just doing the same thing differently.
On the eve of Social Media Week London, how does this ‘globally local’ event ensure its social media strategy is at the pinnacle of a sector in flux?
Social media is how we interact with friends, family, co-workers, brands, and media. It is a wonder, then, that so many of today’s executives are so hesitant to use this form of communication on a re
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